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In the high-stakes world of surgery, access to the latest techniques isn't just beneficial, it's essential. Yet, for many surgeons around the globe, cutting-edge educational content remains out of reach. AIS Channel set out to change that. Their mission? To democratise surgical education by providing access to state-of-the-art procedures taught by the most respected professionals worldwide.
But here's the crux: delivering a one-size-fits-all library of content wasn't going to cut it. Surgeons needed tailored material, content that zeroed in on their specific interests and specialties. The challenge wasn't just about curating top-notch educational videos; it was about intelligently matching the right content to the right surgeon. A topic that fascinated, CTO, Ignasi Oliver.
And in today's data-sensitive environment, AIS Channel faced another hurdle: how to harness advanced AI capabilities for personalisation without handing over sensitive data to third-party giants like OpenAI. They needed a solution that kept everything in-house, ensuring compliance with stringent data protection regulations.
"The proximity and whole time their team was involved in our processes made it really easy to work with them and to adapt to the new features," Ignasi noted. This wasn't a distant vendor relationship; it was a true partnership. Wonka rolled up their sleeves and got into the trenches, understanding AIS Channel's unique challenges from the inside out.
Here's the novel insight: In an era obsessed with outsourcing and "as-a-service" models, there's immense value in owning your infrastructure—especially when it comes to AI. Control over your tech stack means control over your destiny. It allows for customisation that's simply not possible when you're one of thousands of customers on a generic platform.
By keeping their AI implementation internal, AIS Channel could fine-tune their algorithms to match the nuanced needs of surgeons across different specialties and regions. They weren't limited by the lowest common denominator features of a mass-market service.
"Thanks to Wonka, we achieved the success we were looking for and now we look forward to continue expanding our partnership," Ignasi said with well-earned satisfaction.
AIS Channel didn't have to compromise on privacy or personalisation. They delivered a platform that meets surgeons where they are, with content that genuinely enhances their practice. And they did it without sacrificing control or exposing themselves to unnecessary risks.
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