ITZU Enhances HR Services with Wonka's AI Solutions

By
Cédric Gilissen
October 1, 2024
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ITZU is a forward-thinking HR services provider committed to making people happier by addressing their challenges in the workplace. Founded by Louis Kemps, the company's name is the phonetic spelling of "IT issues," reflecting its mission to resolve organizational concerns through innovative solutions. As a growing enterprise, ITZU sought to differentiate itself by integrating Artificial Intelligence (AI) into its service offerings while maintaining its signature human touch.

Business Challenge

Developing a robust AI product is a significant achievement; however, ensuring its effective adoption and meaningful impact within the organisation presents a greater challenge. ITZU recognised several obstacles:

  • Employee Adoption: Encouraging staff to embrace new AI technologies and integrate them into daily operations.
  • Maintaining Quality: Balancing technological advancements with the high-quality, personalised service expected by clients.
  • Addressing Concerns: Overcoming skepticism among employees, particularly psychologists and data specialists, regarding AI's role in human-centric services.
“While some suggest that AI could be counterproductive for HR service providers, we hold a completely different vision. We aim to make a difference by retaining the human touch in combination with artificial intelligence. We believe this approach leads to better results.”

Louis Kemps, Founder, ITZU

Wonka's Solution

Wonka partnered with ITZU to devise a comprehensive AI strategy focused on seamless integration and employee empowerment.

  • Strategic Planning: Collaborated with ITZU to identify valuable business cases where AI could enhance services without compromising personal interactions.
  • Customizsd Training: Provided tailored training programs, offering tips and best practices to enable employees to experiment with AI in a safe and supportive environment.
  • Change Management: Assisted in addressing employee concerns by demonstrating the benefits of AI, thereby building trust and fostering a culture of innovation.

Results

  • Increased Adoption: Employees began to recognise the advantages of AI, leading to higher utilization rates and more effective service delivery.
  • Enhanced Services: By combining AI with their human-centric approach, ITZU differentiated itself in the market, offering innovative solutions that met client needs more efficiently.
  • Employee Empowerment: Staff felt more confident and motivated, having acquired new skills that enhanced their professional growth.
“Developing a good AI product is one thing, but ensuring that people actually use it effectively is another. Wonka supported us exceptionally well in focusing on adoption. Once our colleagues understood and experienced the benefits of the product, we observed a significant increase in trust and usage.”

Pieter Maes, R&D and Innovation Manager, ITZU

Conclusion

Through its collaboration with Wonka, ITZU successfully integrated AI into its operations, enhancing its services while preserving its core value of personal engagement. The strategic implementation of AI not only addressed internal challenges but also positioned ITZU as an industry leader combining innovation with the human touch.

Cédric Gilissen
Engineering Manager, Layers
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