ITZU is a forward-thinking HR services provider committed to making people happier by addressing their challenges in the workplace. Founded by Louis Kemps, the company's name is the phonetic spelling of "IT issues," reflecting its mission to resolve organizational concerns through innovative solutions. As a growing enterprise, ITZU sought to differentiate itself by integrating Artificial Intelligence (AI) into its service offerings while maintaining its signature human touch.
Developing a robust AI product is a significant achievement; however, ensuring its effective adoption and meaningful impact within the organisation presents a greater challenge. ITZU recognised several obstacles:
“While some suggest that AI could be counterproductive for HR service providers, we hold a completely different vision. We aim to make a difference by retaining the human touch in combination with artificial intelligence. We believe this approach leads to better results.”
— Louis Kemps, Founder, ITZU
Wonka partnered with ITZU to devise a comprehensive AI strategy focused on seamless integration and employee empowerment.
“Developing a good AI product is one thing, but ensuring that people actually use it effectively is another. Wonka supported us exceptionally well in focusing on adoption. Once our colleagues understood and experienced the benefits of the product, we observed a significant increase in trust and usage.”
— Pieter Maes, R&D and Innovation Manager, ITZU
Through its collaboration with Wonka, ITZU successfully integrated AI into its operations, enhancing its services while preserving its core value of personal engagement. The strategic implementation of AI not only addressed internal challenges but also positioned ITZU as an industry leader combining innovation with the human touch.